Eurofeu helps you for your fire safety
Maintenance and inspection of your equipment!
As an operator and employer, you are legally responsible for complying with fire prevention regulations, and your insurers are bound by them. Eurofeu can support you, depending on the type of site you operate, in compliance with certifications such as ISO 9001 and APSAD.
Are you an integrator or reseller of fire safety equipment?
With its production capacity and network of platforms, Eurofeu is the ideal partner for developing your sales or integration activities in fire safety equipment and systems. In addition to our NF and Origine France Garantie certified fire extinguishers, we distribute a complete range of products for the various fire safety sectors.
Are you looking for training in occupational health and safety?
We can support you in your efforts by offering conventional or customized training in risk prevention and fire-fighting. Recognized as a training organization for personal and property safety, we are also SST and SSIAP accredited. Put your trust in our experience and let us build your training project together.
Looking for a new career opportunity?
The Eurofeu group is one of the market leaders in fire safety and the leading manufacturer of extinguishers in France. Dynamic and fast-growing, the group's ambition is to pursue its growth in the service of its customers, while respecting its values: control of its environmental impact, quality of service, proximity to its customers and innovation. With you #sharetheflame
You need personalized support
Our teams are at your disposal to answer any questions you may have.
Our values
They trust us
Your opinions inspire us to do even better!
Your feedback inspires us to do better! Back Next Your satisfaction is our top priority. We would like to thank you warmly for your many comments on the quality of our training courses and the expertise of our trainers. 🔍 Why are your opinions so important? Your feedback enables us to identify your needs, fine-tune our programs, and continue to offer you training tailored to your day-to-day challenges. Thanks to this approach, we are pleased to share a result that reflects our commitment: 97% satisfaction over the last 12 months. 💡 A high satisfaction rate, but above all increased motivation.This result is the fruit of the involvement and professionalism of our teams, who do their utmost to offer relevant, practical, impactful educational content. ⭐ Thank you very much! This positive feedback encourages us to maintain our standards of excellence and to constantly innovate to improve our services. 🎯 Our aim is to support you in mastering the skills needed to keep your teams safe, with ever more effective and engaging training courses. Please continue to share your opinions: it's thanks to you that we're making progress, day by day. Together, let's build an ever safer and more serene working environment.
Boccia by night !
Join us for an exceptional event! Back Next Dear partners, collaborators and customers, We are pleased to invite you to a unique and supportive event: the Boccia by Night fluo evening! 🔥 📅 Date: February 8, 2025🕕 Time: From 6:30pm📍 Venue: Senonches Gymnasium A sporting and convivial evening Organized by the M et la Boccia association, which we have proudly sponsored for the past 2 years, this evening is the perfect opportunity to discover Boccia, an exciting and inclusive sport, while sharing a warm and supportive moment. ✨ Why participate? Support a cause close to our hearts. Strengthen our ties in a bright, festive atmosphere. Discover an inspiring sport, accessible to all and conveying strong values. Registration required To ensure your participation, register now using the QR code or by clicking on this link: Registration Boccia by Night We'll be delighted to welcome you and share with you this wonderful experience, which combines sport, solidarity and conviviality. Don't miss this exceptional evening. We look forward to seeing you there! 😊
Happy New Year 2025 with Eurofeu 🎉
Happy New Year 2025 with Eurofeu 🎉 Back Next Dear partners, collaborators, and customers, As we close the 2024 chapter, the entire Eurofeu team would like to express its gratitude for your trust and commitment by our side. Once again this year, thanks to you, we have been able to continue evolving, innovating, and protecting what matters most: your loved ones, your employees and your property. A year of safety and innovation in 2024 Your support has been the key to our success. Together, we have overcome many challenges and strengthened our mission: to make safety an absolute priority for everyone. 2025: looking to the future This new year is an opportunity to renew our commitment. In 2025, we'll be pursuing our quest for excellence with even more effective solutions and a service that's always attentive to your needs. Our objective remains the same: to support you in building a safe, serene and innovative future. Join the Eurofeu adventure! ✨ This year is also a time for change and evolution. What if you were to become part of our team? We're recruiting and would be delighted to have motivated, committed talent on board to help us reach new heights. 📌 Find out more about our job opportunities here : Link to our opportunities Our wishes for 2025 We wish you a year filled with joy, success, and personal and professional achievements. May this new year bring opportunities, happy moments, and serenity for you and your loved ones. Happy New Year 2025! 🍾🥂✨ Eurofeu, always at your side to protect what matters most.
The entire Eurofeu team wishes you a very happy festive season! 🎄✨
The entire Eurofeu team wishes you a very happy festive season! 🎄✨ Back Next 🎄 Eurofeu wishes you a very happy festive season! ✨ The magic of the holidays is here, and the entire Eurofeu team would like to send you its best wishes for this very special time of year. As the year draws to a close, marked by sharing and conviviality, we are proud of our mission: to protect what matters most to you - your safety, that of your loved ones and your projects. 🎅 Many thanks for your trust in 2024Your loyalty and support motivate us every day to innovate and offer ever more effective solutions. This year, we've shared some great moments with you, and together we've met many challenges. 🔥 Let's share the flame for a new year of success! Together, let's prepare for 2025, a year we hope will be rich in success and achievement, both for you and for us. 🌟 Have a happy and peaceful holiday season!May this time be filled with happiness, warmth and precious moments surrounded by those who are dear to you. See you soon to continue writing beautiful pages together in 2025! 🎁
Inauguration of the Eurofeu Solutions branch in Caen: A New Chapter for Our Group 🚀
Inauguration of the Eurofeu Solutions branch in Caen: A New Chapter for Our Group 🚀 Back Next The Eurofeu Solutions team marked a key milestone in its development with the official inauguration of our new branch in Caen. A look back at a landmark event that reflects our commitment to innovation, proximity to our customers and excellence in our services. 📍 A milestone for Eurofeu The inauguration, attended by a large number of employees, was an opportunity to celebrate this new chapter together. This privileged moment helped strengthen our internal ties while affirming our desire to provide ever-better support to our customers in the region. 🎙️ Inspiring speeches Eric Hentges, President of Groupe Eurofeu, took the floor to emphasize the strategic importance of this new branch as part of our ambition for proximity and quality of service. Guillaume Dessolles, Branch Manager since 2015, shared a glimpse of the impressive evolution of the Caen team: "Back then, there were 15 people (2 sales people, 2 assistants, 7 extinguisher technicians, 3 systems technicians and me). Today, in 2024, there are 43 of us in our new 1400 m² premises." These modern, functional new spaces reflect our agency's continued growth and commitment to innovation and customer service. 🏢 A project serving excellence With 1400 m² of brand-new premises, the Caen branch is now able to accommodate an expanded team and deploy even more efficient services. This investment testifies to our determination to offer our customers tailored solutions, combining technical expertise and proximity. 🙏 Acknowledgements A big thank you to all those who contributed to the success of this event and, of course, to our customers who put their trust in us every day. This project would not have been possible without the commitment and professionalism of our teams. 👉 Discover the highlights of this memorable day through a series of never-before-seen photos! This inauguration marks a new era for Eurofeu Solutions in Caen. We look forward to continuing to build ever more innovative solutions to meet the needs of our customers and partners. 🌟
Expoprotection 2024: A success thanks to you!
Expoprotection 2024: A success thanks to you! Back Next The Expoprotection 2024 trade show was a memorable event, and we'd like to extend our warmest thanks to all the visitors who helped make it such a success. 🏆 A highlight: Eurofeu rewarded for its innovation During this edition, an exceptional announcement made a lasting impression: Eurofeu won the Innovation Trophy thanks to our ABC Recycled Extinguishing Powder. This revolutionary advance is a world first in the field of fire safety. Fully recycled, this powder offers a sustainable alternative to traditional solutions, responding to the major environmental challenges of our time. 🌱 A commitment to a more sustainable future Expoprotection 2024 was also an opportunity to highlight our commitments to a more environmentally friendly future. Your enthusiasm for our stand and our green initiatives spurs us on to go even further in responsible innovation. 🤝 A big thank you to you We are delighted to have been able to exchange with so many professionals, partners and curious onlookers, all united by the same ambition: to strengthen safety while building a more sustainable world. Your trust and encouragement are our driving force. We look forward to seeing you soon to share more news and continue to innovate together. Thank you again for your presence and support! 🚀
A look back at the Salon de la Copropriété et de l'Habitat 2024 🏢
Back to the Salon de la Copropriété et de l'Habitat 2024 🏢 Back Next On November 6 and 7, 2024, Eurofeu Logement Solutions (ELS) proudly took part in the Salon de la Copropriété, held in Paris Porte de Versailles. This major event brought together managing agents, condominium owners and housing professionals, providing an ideal platform to showcase our multi-business solutions and expertise. A show marked by enriching exchanges 👥 Over the two days, our team had the pleasure of exchanging with : Syndicate managers, seduced by innovative tools such as our exclusive Oscar customer portal, which facilitates the monitoring and management of property assets. Co-owners (members of syndicates), seeking practical advice on regulatory and technical issues. Building professionals, impressed by our expertise in specific areas such as natural smoke ventilation, parking lot extractors and emergency lighting. A multi-trade approach that makes the difference 🔧 With our team of expert Technicians, we offer centralized, optimized services covering all our trades. The benefits for our customers: Reduced travel costs thanks to global intervention. Simplified management, with full coverage of needs during annual visits. This organization is perfectly suited to the needs of condominium owners and property managers, offering a turnkey solution.
Eurofeu Distribution at the Industry Week Job Dating event
Eurofeu Distribution at the Industry Week Job Dating: An opportunity to discover rewarding careers in industry! Back Next Eurofeu Distribution is taking an active part in Industry Week, organized by Chartres Métropole, by taking part in an exceptional Job Dating event. This event is a great opportunity for job seekers in the industrial sector to meet local companies and explore exciting career opportunities. Looking for a career in industry? Come and join us! Job Dating is designed to connect tomorrow's talent with local companies. Eurofeu Distribution will be there to talk to candidates interested in the fire safety sector and industrial careers. Come and discover our job offers and explore the possibilities of career development within a fast-growing company. Practical information: 📅 Date: November 18, 2024 🕒 Time: 10:30 a.m. to 12:00 p.m. 📍 Location: Le 101 - 7 rue Camille Claudel - Le Coudray To find out more: For those wishing to find out more about Industry Week and the Job Dating event, see the links below: Industry Week - General information Details of the Job Dating event We hope to see many of you there to discuss the jobs of tomorrow and the values of Eurofeu Distribution.
Expoprotection 2024: Eurofeu wins the Innovation Trophy for its Recycled Fire Extinguishing Powder!
Expoprotection 2024: Eurofeu wins the Innovation Trophy for its Recycled Fire Extinguishing Powder! Back Next We're proud to share some great news: Eurofeu has won the Innovation Trophy at Expoprotection 2024 thanks to our fully recycled ABC fire extinguishing powder, a world first in the fire safety sector. This trophy rewards our commitment to more sustainable fire safety and our progress in the circular economy. Eurocycle ABC 40: a major ecological breakthrough Fire extinguishing powders today face a major environmental challenge: phosphate, the main component of these products, is expected to run out by 2050. Currently, almost 90% of used powders are not recycled after their 15-20 year life cycle. Eurofeu has therefore developed a unique process in partnership with Circle Chemicals and QUALITY ENVIRONNEMENT, which enables used ABC powders to be recycled and reintegrated into the manufacture of new extinguishers. By 2024, this innovation will already account for 30% of our annual extinguisher production. A significant impact on the environment Thanks to our EN615-approved recycled powder, Eurocycle ABC 40, we will reduce our greenhouse gas emissions by -90% compared to the production of new powder, equivalent to avoiding the emission of 1,000 tonnes of CO₂ per year. It's a major step towards a more environmentally-friendly future. Discover our innovative stand at Expoprotection Our teams welcome you to a stand completely redesigned to highlight our commitment to innovation and environmental responsibility. Cindy Bouilly, our Group Digital Marketing and Communications Manager, invites you to discover this immersive experience combining cutting-edge technology and eco-design. For a glimpse of our stand and to celebrate our Gold Award, click here: watch the video. Join us for a moment of sharing and conviviality around our success, with our personalized ecocups in hand!
Meet Eurofeu at Expoprotection 2024!
Meet Eurofeu at Expoprotection 2024! Back Next Date: November 5 to 7, 2024Location: Paris, Porte de Versailles, Pavillon 1, Stand K033 For the 9th consecutive year, Eurofeu is back at the Expoprotection show, with a stand completely redesigned to offer an innovative and interactive experience around our fire safety solutions. This special edition is an opportunity for us to surprise you and help you discover new ways of approaching safety. 🌟 Expoprotection Special Offer 🌟 During the show, take advantage of an exceptional 10% discount on our Lumio BAES range (subject to conditions available on site)! It's the perfect time to reinforce the safety of your installations with an exclusive advantage. Why visit our stand? As well as discovering our latest innovations, you'll be able to talk directly to our teams and explore how our solutions can meet your specific projects. This is your chance to ask questions, get expert advice, and learn more about the future of fire safety. Plan your visit! 🎫 Free admission: Get your badge here : Registration link We look forward to seeing many of you for three days of exchange, innovation and inspiration on our stand K033. See you soon at Expoprotection 2024!
[ 📢 Eurofeu Distribution open house in Moulins ]
Eurofeu Distribution open house in Moulins Back Next Date: November 26, 2024Time: 08:30 - 12:00Location: 10 rue André Messager, 03000 Moulins On November 26, Eurofeu opens the doors of its distribution platform in Moulins for a friendly, informative morning dedicated to integrators and resellers of fire safety equipment. Why should you attend? This day is an opportunity to talk with our experts, who will be on hand to answer all your questions and advise you on the best options for diversifying your fire safety product offering. We have organized a series of interactive demonstrations that will enable you to discover and test a range of innovative solutions to meet your customers' needs. On the program: ⚠️ Plans and signage 🧯 Automatic extinguishing 🚨 Alarms 💡 New BAES Interested? To enable us to welcome you in the best conditions, please confirm your presence by registering via the following link: Registration link Should you have any questions, please do not hesitate to contact Karine Herbin. We look forward to welcoming you to our Eurofeu Distribution area and sharing our expertise for a safer future.
A look back at the inauguration of Eurofeu Sécurité's new premises in Salaise 🎉
Back in Pictures on the Inauguration of Eurofeu Sécurité's New Premises in Salaise 🎉 Back Next On October 2, 2024, Eurofeu Sécurité celebrated the opening of its new, modern premises in Salaise, a key moment for our presence in the region. This event, rich in exchanges and conviviality, brought together around fifty participants, including technicians, account managers, members of management, former employees, and notable customers. The inauguration marks Eurofeu Sécurité's renewed commitment to fire protection in a region with strong economic potential. 🔍 Moving to better meet local needs The decision to relocate our long-established Salaise branch stemmed from a need for renewal. These new, more spacious and modern premises give us greater capacity to meet the varied needs of our local customers, such as the region's shopkeepers and craftsmen. This move embodies our desire to offer a more personalized service and expand our local presence. 🗣️ Inauguration highlights The evening's highlights included a number of inspiring speeches: Gilles Malanguerray, Branch Manager and initiator of this project, took the floor to share his vision for the future of the branch and the ambitions of the Eurofeu team in Salaise. Éric Hentges, Chairman of the Eurofeu Group, spoke of the importance of our local roots and our commitment to playing an active part in the region's development. Gilles Vial, Mayor of Salaise, expressed his satisfaction at seeing Eurofeu strengthen its presence in his commune, underlining the new economic prospects that such a location brings. 🥂 A Convivial Evening to Celebrate this New Start Exchanges continued over a cocktail reception, where employees and guests enjoyed a warm atmosphere to discuss future projects and share moments of complicity. The evening marked a new beginning for Eurofeu Sécurité in Salaise. Thank you to all those who attended for their presence and enthusiasm, which made this inauguration a success. We look forward to continuing to work together to ensure fire safety and contribute to the development of the region! ✨
Successful collaboration with Lidl Plouagat on a new site
New project successfully completed at Lidl Plouagat: a successful collaboration Back Next Eurofeu Solutions has just completed a major project with Lidl France at its Plouagat logistics site, thanks to an effective collaboration with Bouygues Construction. Our Rennes agency teams, represented by Thomas Marbach and Julien Jezequel, were given the opportunity to help equip a 60,000 m² logistics platform, ensuring optimum fire safety on the site. Details of the installations: 430 fire extinguishers installed for effective coverage of the surface area. 60 safety plans put in place for rapid, safe evacuation in the event of an incident. This project was a real success thanks to the know-how of our technical teams, who once again demonstrated their expertise and commitment to fire safety. We would like to congratulate our teams on their outstanding work, and thank Lidl France and Bouygues Construction for their confidence in Eurofeu Solutions. This fruitful collaboration marks a new stage in our mission to guarantee the safety of infrastructures in France.
Open Paratennis du Loiret: an event not to be missed!
Eurofeu partner of the Loiret Open Paratennis: A sporting event not to be missed! Back Next Eurofeu Sécurité Incendie is proud to renew its commitment as official partner of the Loiret Open Paratennis for the second year running. This not-to-be-missed wheelchair tennis event takes place in 20 days' time, and the excitement is building as kick-off approaches! A sporting adventure under the banner of solidarity and excellence The Open Paratennis du Loiret is not just a tennis tournament, it's a true celebration of sport, solidarity and determination. This event brings together the best wheelchair tennis athletes, who deliver incredible and inspiring performances, demonstrating that no obstacle is insurmountable when excellence is at the heart of the effort. For Eurofeu, supporting this event is an obvious choice, as the values espoused by the Paratennis Open resonate so closely with those of our company. Rigor, surpassing oneself and solidarity are at the heart of this sporting adventure, principles that we share on a daily basis in our mission for fire safety. A tournament not to be missed The Loiret Open Paratennis is a unique opportunity to discover wheelchair tennis at the highest level. The matches promise to be intense and spectacular, offering a competition rich in emotion and self-transcendence. The event is also a fantastic opportunity to raise public awareness of adapted sports and the inclusion of people with disabilities. Don't miss this chance to cheer on these exceptional athletes and experience some intense, inspiring moments. The commitment of the players and the atmosphere of solidarity that reigns at this tournament leave no one indifferent. Join us in supporting the athletes Eurofeu invites you to join us in supporting the athletes of the Loiret Open Paratennis. Whether you're a sports enthusiast or simply curious to discover this discipline, this event is the perfect opportunity to share a unique moment and promote inclusion through sport. For full details of the tournament, click here: Open Paratennis Loiret. See you in 20 days for another spectacular edition!
Petanque tournament at Senonches headquarters
Petanque tournament at the Senonches head office: A moment of conviviality and victory! Back Next On October 4, 2024, Eurofeu's head office in Senonches came alive with a sporting event full of good humor and camaraderie. The Events Committee organized a pétanque tournament which brought together a large number of employees, ready to compete in a warm and festive atmosphere. Throughout the day, teams battled it out in an energetic competition, punctuated by laughter and encouragement. The tournament served to strengthen the bonds between employees, while sharing well-deserved moments of relaxation. And the big winners were... After some tight, exciting games, we celebrated the prize-giving ceremony with some delicious pastries. Here are the winning teams: 🥇 1st place: Poncheele Clément and Tanguy Delamare 🥈 2nd place: Camille Martin and Damien Latour 🥉 3rd place: Catherine Royer and Alexandre Vollet
Together, let's raise awareness in the fight against breast cancer
Eurofeu sees life in pink: Together, let's raise awareness in the fight against breast cancer Back Next We firmly believe that it is essential to support causes that touch us all. In this month of pink October, we want to play an active part in raising awareness of the fight against breast cancer. This battle, which affects nearly 62,000 women in France every year, requires collective mobilization and awareness of the importance of prevention and screening. Step 1: Learn to monitor your breasts Self-monitoring is a key gesture for detecting any abnormality as early as possible. We encourage every woman to get into the habit of examining herself once a month. It's a simple but crucial gesture, which allows you to get to know your breasts and react quickly if anything seems unusual. However, it's important to remember that this self-examination does not replace regular consultations with health professionals such as your doctor, gynecologist or midwife. These medical visits remain essential for a complete and effective follow-up. Step 2: Screening Breast cancer screening is a crucial step. Detected at an early stage, cancer is easier to treat, and the chances of recovery increase considerably. We encourage all women aged 50 and over to take part in the national organized screening program. For those with risk factors, appropriate follow-up care should be initiated at an earlier stage. It's essential to be informed, to talk about it and not to neglect this regular medical follow-up. Together, by being vigilant, we can take effective action against breast cancer. United for the cause At Eurofeu, we're committed to raising awareness, sharing information and supporting women affected by this disease. Let's take care of ourselves and our loved ones, because together, we're stronger!
Eurofeu is on the move when it comes to disability! 📢
Eurofeu: A New Commitment to Inclusion and Disability ♿ Back Next At Eurofeu, we are proud to announce significant advances in our policy in favor of disability and inclusion. As a responsible employer, we are committed to promoting the integration of people with disabilities within our company. Here's an overview of our recent actions: 📜 Renewal of our Handicap Agreement Eurofeu Services, with its more than 1,200 employees, has renewed its approved agreement in favor of the employment and retention of workers with disabilities. This commitment, renewed for the period from the end of 2024 to 2026, marks a new step towards an ever more inclusive company. New actions will be implemented to improve support for these employees and reinforce our social responsibility. 🤝 Partner of the Progress Activator Network We have also joined the network of 13,000 companies sharing the values of inclusion and integration of people with disabilities. At Eurofeu, we are convinced that diversity within teams stimulates innovation, creativity and progress. By joining this network, we are affirming our desire to contribute actively to an inclusive working environment. Adrien Morizet and Manon Grossetête, our Disability Advisors, play a key role in implementing our disability policy. Their mission? To transform this policy into concrete action through communication initiatives, training, partnerships and individual support for the employees concerned. 🙌 Thanks to All Our Employees This inclusive project would not be possible without the involvement of all our employees. Their ongoing support enables Eurofeu to make inclusion a reality on a daily basis. Thanks to this collective dynamic, we are moving towards a future where everyone, whatever their abilities, has a place in our company. Let's share the Flame of Inclusion 🔥 At Eurofeu, we believe that inclusion should be at the heart of our concerns. Let's share the flame and make inclusion a reality in our daily actions.
Linkedin: Now 9,000 to share the flame
Back Next Linkedin Eurofeu: 9000 Followers to Share the Flame 🔥 We're delighted to announce an important milestone for our Eurofeu community: we've reached 9000 followers on LinkedIn! 🎉 Let's keep on Sharing the Flame 🔥 The Eurofeu team would like to express its gratitude for your unwavering support. Join us in this adventure, and together, let's continue to share the flame of safety! With all our gratitude,The Eurofeu team
World First Aid Day!
Back Next 🚨 Today is World First Aid Day! 🚨 Eurofeu: Your Partner for First Aid Training At Eurofeu, our mission is to ensure everyone's safety, and that means training. We are proud to offer a wide range of life-saving training courses, adapted to different audiences and situations. Whether in the workplace, at school or at home, our courses are designed to enable everyone to react quickly and effectively in the event of an emergency. Our training courses include: First aid in the workplace (SST): Learn how to help your colleagues in the event of an accident in the workplace. Defibrillator awareness: Learn how to use the defibrillator, which can make all the difference in the event of cardiac arrest. Early Childhood First Aid: Specially designed for parents and childcare professionals to intervene in the event of an accident involving the very young. First aid in mass casualty situations: Prepare yourself to manage rescue operations in the event of disasters or accidents involving multiple victims. Why train? First aid training isn't just an obligation, it's above all a civic duty. Knowing how to react quickly and appropriately in an emergency situation can truly save lives. A well-executed gesture, a reflex acquired through training, and you become a safety player, whether at work, at home or in the street. Become a safety player Join our training sessions and learn the essential gestures needed to save lives. Our qualified instructors will be with you every step of the way, teaching you the skills you need for safety and rescue. Being trained means being ready to act. At Eurofeu, we believe that everyone can become an everyday hero. Together, let's contribute to a safer environment for all!
Special announcement 2024 Paralympic Games
Back Next Stéphane Goudou: An Inspiring Torchbearer in Sully-sur-Loire We are extremely proud to announce that Stéphane Goudou, an emblematic figure of sport and commitment, has had the honor of carrying the Olympic flame in Sully-sur-Loire! 👨🏻🦽🔥 Stéphane, in addition to his duties as Director of the Paratennis Loiret Open, an event with which the Eurofeu Group is proud to be associated, is also a former international wheelchair tennis player. His remarkable career led him to be part of the French delegations at the Rio and London Olympic Games. 👏🎾 His career is a true source of inspiration. Stéphane's unwavering commitment, unshakeable determination and passion for sport show that anything is possible when you give it your all. 💪❤️ More than ever, our slogan resonates strongly: Let's share the flame! 🔥 Join us in celebrating this achievement and be inspired by Stéphane Goudou's incredible story.